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Dane Goodfellow

Hi, I am Dane Goodfellow, and I am the Founder of Digital Learning Alliance.


Hi, I am Dane Goodfellow. I have Executive Management Leadership Success as a senior IBM executive and founder of two high tech companies provide the foundation for unique value proposition for organizations intent on expanding visibility and market penetration. Industry Expertise: -Government -Education -Telecommunications -Information Technology Core Competencies: -Executive management -Business development -Executive sales management -C-Level Marketing -Entrepreneurship -Strategic planning -Tactical management Agile management style and "driven" personality can combine for extraordinary outcomes.

Dane Goodfellow's Background

Dane Goodfellow's Experience

President and Co-founder at Digital Learning Alliance

January 2013 - Present

DLA-Digital Learning Alliance (501c6) is a new action coalition focused on: -"Student" and "Employer"-centric business models -Skilled workforce development and state economic growth -Improvement in public and higher education outcomes -Higher adoption of advanced digital learning tools to accelerate progress -State legislatures are key drivers for reversing negative education trends

Co-Founder and VP at Endavo Inc. (previously CeriStar Inc.)

1998 - Present

Sales and Marketing Endavo is a startup telecommunications company that was a "1st to market" provider of "triple play" products-converged voice, video, and data communications. As the initial founder of company, I developed initial business plan, recruited past founder of Iomega as CEO, and assisted in first 2 rounds of venture funding. Also, I built and managed US based sales organization overseeing all business development. This included agreement and management with IBM Global Services to market our products and services. This program with IBM supported CeriStar becoming a publicly traded company in 2003.

Founder and Managing Partner at AMP-Agile Marketing Partners

December 2009 - January 2013

AMP is a sales and marketing consulting company that provides a "partnering" model for emerging technology and life science companies. AMP partners transfer leading-edge strategies, processes, and tools from existing large clients (I.E. IBM, Dell) to new clients to enhance their operations for significant competitive advantage and ROI. Our "partnership-style" business model focuses on increasing revenues and profits on a "results" based compensation package.

Vice President-Marketing and Sales at PPI Group

January 1995 - January 1997

-Start-up software company with new "leading edge" products in the vertical dental practice industry Developed the business plan and marketing plan, and successfully acquired 1st round of venture funding -Hired and managed a sales and support team of 4 regional managers and 12 sales/support reps -Negotiated distribution contract with dental industry's largest product supplier and established PPI as their first software product. -Managed the training and sales support team of over 100 distributors

Business Operations Manager at IBM

January 1980 - January 1995

-General Manager responsible for large accounts in the Intermountain West Region, and became responsible for a multi-channel sales and support profit center with annual revenues of $40 million from Fortune 1000 accounts -Built a team of 5 managers and more than 40 reps and system engineers into one of IBM's finest regional operations -Exceeded revenue objectives annually, and achieved 15 out of 15 100% Clubs and 5 Golden Circles (top 5 % of managers worldwide) -Achieved the highest growth rates, and ranked #1 manager in West for 5 consecutive years

Corporate Marketing Program Manager at IBM Corporation

January 1978 - January 1980

-IBM HQ executive that excelled at corporate marketing responsibilities including product marketing, product announcement, advertising, sales plan development, sales tools development, field communications, and executive briefing programs -Led the planning and successful introduction of 2 new telecommunications products to international markets -Because of my sales successes, I was an ad hoc instructor at IBM Sales Training Institute with specific focus on building and maintaining CEO level customer relationships

Sales Representative and Marketing Manager at IBM Corporation

January 1970 - January 1978

-Federal Sales Representative with highest attainment % in DC Region for 4 years and 2nd in Region to make the annual quota my 1st year, even though I only started in March -Promoted to Sales Manager of low producing branch, and exceeded objectives for all for 3 years -Achieved 7 out of 7 100% Clubs and 3 Golden Circles (top 5 %)

Founder and President at EDP-Economic Development Partners

January 2004

Private consulting company leveraging my previous experience and contacts to assist in business development for multiple high-tech companies focused on government and education markets. These projects are usually large enterprise implementations that entail city, state, or campus-wide scope. My successful projects include initiatives with industry leaders such as IBM Global Services, IBM Education Industry, HP, Stratum Broadband, Digital Bridge, TenX, Infinite Mind, Tudor Education, and other digital learning companies. Major accomplishments include: -First national implementation of statewide public education accountability and assessment system for the state of Utah -Statewide telecommunications and community broadband infrastructure to integrate government, higher education, and public education in the state of Idaho -Conversion of the entire state of Utah's telecommunications infrastructure from analog telecommunications to Cisco digital technologies -Partnered with multiple IBM Global Services teams to win multiple networking and infrastructure government projects in most western states -Founder of SEED - the Institute for Social, Education, and Economic Development - a initiative to introduce leading-edge technologies to states and cities, for the advancement of infrastructure integration and communications in the areas of social and economic development

Dane Goodfellow's Education

The George Washington University

1970 – 1972

MBA


Georgetown University

1967 – 1969

BA

Concentration: Economics

Activities: Rugby


College of the Holy Cross

1965 – 1967

Dane Goodfellow's Interests & Activities

Business, Economics, Entrepreneurship, Learning, Marketing, Leadership, Rugby, Formula Grand Prix, Technology, Fundraising

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